It doesn’t take rocket science to understand that daily dose of sugar is simply out of reach to the majority of Indian population.
Lower middle class has grown thick skinned so as not to oppose such changes that threatens its very sense of existence. They are the target consumer base for parasitic middle men in sugar industry. And they need to learn that.
They also have something to learn from people below poverty line – how are they surviving without sugar, or maybe, content with lesser amount?
It’s a reality – majority of Indians are not having sugar as their principal food ingredient nowadays – obviously due rocketing prices. Probably due to shielding by media we aren’t aware, but have we lost our senses to realize the obvious?
Isn’t it possible to scale up that scenario for some period of time?
Why have we grown so much immune to injustice, vulnerable to forced deprivation? Why aren’t we thinking of the obvious?
Why don’t we STOP BUYING SUGAR until they budge?
Why don’t we all consumers stop having tea, coffee or sweets for limited time, maybe a week or two?
It’s tough, but it’s a time game. Let’s all have a war of patience with these thick-skinned storebearers of sugar. Let them pass through some testing times. They may not budge initially – they had millions stacked up in their farmhouses due to upward spiraling sugar rates since more than a year. True. But eventually, market forces of demand and supply will dominate.
It’s our dharma of the time. It’s Gandhigiri completely relevant for the time. A suitable answer to the ill forces at work.
It will be to fulfill our obligation to the society that cries to be free of inequality, injustice, monopoly, and greed. If done successfully, it will have an impact like no other in history. Yes, it will have a monumental effect matched only to Dandi Satyagraha taken by Mahatma for the sake of salt.
It sounds tough, but it’s possible. And it has to be done. Now.
